Rajasthan One District One Product (ODOP) Policy 2024

Overview

The Rajasthan One District One Product (ODOP) Policy 2024 is a strategic initiative by the Government of Rajasthan to promote the unique products and crafts of each district, leveraging local resources and strengths to drive economic growth, employment, and global market integration.

Key Objectives

Economic Growth: Boost district economies by focusing on unique products and crafts.
Employment Generation: Create local employment opportunities for artisans, craftsmen, and agriculturists.
Skill Development: Enhance skills and capacities of the workforce involved in ODOP products.
Market Expansion: Improve product design, quality, and marketability to access national and international markets.
Infrastructure Development: Develop integrated infrastructure to support ODOP enterprises.
Sustainability: Promote sustainable practices and renewable energy in production processes.

Salient Features

Product Selection: Focus on local resources, export potential, and historical significance.
Capital Availability: Provide fiscal incentives and credit assistance for new enterprises.
Technology & Innovation: Support digitization, technology upgradation, and product design.
Quality Assurance: Promote certifications like ISO, BIS, and FSSAI to meet global standards.
Environmental Sustainability: Encourage eco-friendly practices and renewable energy use.
Marketing & Branding: Enhance visibility through e-commerce, exhibitions, and the "Brand Rajasthan" initiative.
Export Linkage: Develop strategies to boost exports and increase the number of exporters.

Fiscal Assistance Schemes

Scheme	Details
Margin Money Assistance	Subsidies for new micro and small enterprises.
Technology Acquisition	Financial support for acquiring the latest technology/software.
Quality Certification	Reimbursement for obtaining quality certifications.
Sustainable Practices	Incentives for environmental projects and renewable energy.
Infrastructure Development	Creation of common facility centers and industrial parks.
Skill Development	Training programs for artisans, craftsmen, and entrepreneurs.
Marketing Assistance	Financial support for participation in national and international fairs.
E-Commerce Promotion	Reimbursement for e-commerce platform fees and website development.
ODOP Fund	A dedicated fund to support ODOP initiatives, including expos, buyer-seller meets, and training workshops.

Non-Fiscal Initiatives

Industrial Infrastructure: Development of affordable industrial parks.
Digitalization: Implementation through the 'ODOPRAJ' portal for online applications and grievance redressal.
E-Commerce Linkage: Encouragement for ODOP sellers to join platforms like Amazon, Flipkart, and GeM.
Brand Rajasthan: Creation of a unified identity for ODOP products, with district-specific brand ambassadors.
Unity Mall: A multifunctional center in Jaipur for marketing, branding, and exhibitions of ODOP products.

Implementation Framework

State Level Review Committee (SLRC): Oversees policy implementation and progress.
District Level Task Force Committee (DLTFC): Responsible for screening and sanctioning proposals.
Project Management Unit (PMU): Ensures effective implementation and monitoring of the policy.

Grievance Redressal

A robust mechanism is in place for registering and resolving complaints related to the policy, ensuring transparency and accountability.

Implementation Timeline

Phase 1 (Year 1-2): Setting up PMU, product selection, infrastructure development, and skill training.
Phase 2 (Year 3-5): Expanding marketing efforts, establishing international collaborations, and scaling successful initiatives.

Policy Governance

The policy will be implemented by the Office of the Commissioner, Industries & Commerce, Rajasthan, with oversight from the SLRC.

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